Gurshan Singh

[email protected]

Jagran Lakecity University - JLU

Jagran Lakecity University aka JLU is a private university based in my hometown of Bhopal, India.
It is one of the largest in the country and is known for its pristine campuses, mesmerizing events and a renowned faculty of journalism.

I joined the communications team of the university as a full time Content Writer in December 2020 and later took on the Content Manager responsibilities.This was a pivotal role for my career in Marketing and Communications. I polished my persuasive writing and learned web-copywriting, UI/UX, Public Relations, nuances of design and basics of video editing.

Industry:

Education

Handover:

29 April 2022

Services:

Copywriting

Branding

UI/UX

SEO

JLU - Website

Emailers

Web Copywriting

Home Page
acad infra
hostel infra

Digital ads

Print ads

The Result

  • • Handled a marketing budget of 5 million rupees for engagements on social, digital, and print media.
    • Liaison with external vendors and cut costs by 50%.
    • Planned and executed internal & external events, improving event attendance and national level promotional campaigns.
    • Wrote, proofread, curated, and published content for the website, annual magazine, flyers, brochures, social media, and press releases; with a total readership of 20 million people.
    • Managed University’s Twitter, Blog, and Quora accounts, increasing engagement by 15%.
    • Lead and coordinated multiple teams of creatives and tech. personnel.

The Learning

Marketing in the education sector demands precision storytelling and strategic budget allocation. I mastered the art of balancing creativity with cost efficiency, proving that impactful results don’t always require limitless resources—but smart execution does.

The most important learning during my tenure with JLU was about the importance of a good team.